Ecodesign is an increasingly common practice in business, but a fundamental question remains for which no precise answer has yet been provided: Is ecodesign profitable?
A 2008 exploratory study sought to answer this question with a sample of 30
companies from France and Quebec. Five years later, we thought it was time to take another look at the situation, widen the sample size to obtain more robust statistical results, and try to understand what makes a given ecodesign approach more profitable than another one.
The hypothesis is that the greater the intensity of the ecodesign approach and the better the company’s overall management, the more profitable the company would be. The main results of this new study with 119 companies are set out below. (2014)